Wednesday, March 31, 2010
Ad ideas.
The tagline for my ad is, "Patio furniture so comfortable, your couch/dining room table/bed will be jealous." Obviously, the object will be changed out with each ad. I am going to be taking photographs this week. The pictures in my drafts were just place holders that i yanked from the internet and do no necessarily indicate how the ad will look. Along with the layout of the text.
I love the colors and the layout in the 3x10.5. I will probably try to keep that color scheme throughout my new design.
During critiques today I got a lot of great ideas. Here are a couple of my favorites
- Show a hammock with pillows and a blanket on it like someone was sleeping out there instead of on their bed. I'm liking this idea a lot. It really conveys the idea that I'm going for with my ads.
- Have the image from outside looking in. Have the couch moved up to the window, facing it to make it look like the couch is wishing he were the patio furniture. This could be a cute was of going about it.
- View from inside the house. Have the interior slightly desaturated. Show a window to the outside with family having a good time out there with brightly saturated colors, maybe a little bit blurred. This would give the idea that couch is sad that he's on the inside and no one is paying any attention to him.
- Kind of an elaboration on my previous idea. Show the bed like in my old ad, but have the covers all undone and not made. This is to show that someone used to sleep here, but now they are gone.
- Close up shot of each piece. For the patio table, show maybe a little 1 sq. foot section of the edge of the table and a little bit of the the chair. Be sure to show grass and/or deck flooring and a drink on the table.
# posted by Laurabeth @ 1:39 PM 
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